|My Instagram page as viewed on a web browser. Your business's pics in this format could be very engaging!|
|I made this Granny Smith|
tower. What if I had linked it
to my favorite orchard or grocery
store? What if I had tagged a friend
to tell them how good the apples were?
- Post pics of cool stuff around your business; how you make your product, the view from your farm market, a customer enjoying your product. Be sure to add appropriate hashtags to expand your reach. Add a comment asking for people's thoughts or challenge them to identify what they see.
- Add a personal touch if customer relationships are important. Pics from a family vacation, holidays, or weird things you see on any given day are all good stuff. Show them whatever you are comfortable sharing.
- Tie Instagram to your other social media accounts. This will help you spread your word and hopefully attract people to connect with you in multiple ways.
- Encourage users to post pics of themselves using your products. Ask them to @ mention you. You might even create a hashtag to group all those pics. (This could be a photo contest opportunity if you can decide how to judge them. Random drawing, perhaps?)
- If you have a retail location, encourage users to post photos and tie them to foursquare check-ins. This builds your presence on foursquare and adds that powerful image to what might otherwise simply be a check-in notification.
- As with other tools, be social with it. Like things that those you follow post (if you really do like it). Comment on it. Respond to comments on your pics. Etc.
I've grown to enjoy Instagram for its simplicity and ability to engage another user (including a business) around a photo. With just a bit of thought, I think there's a lot of potential to use it effectively in marketing a small business, especially food and agricultural businesses. If you follow me (jeffhyde), I'll absolutely follow you back!